COMING SOONClive Sullivan: Rugby League Legend
2004 · KINO/PRODieux du Stade - Making of Calendar 2001DocumentaryKinopro movie file · Updated today
Dieux du Stade - Making of Calendar 2001
Documentary1h 33mInternational
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
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StatusReleased
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